The challenge
Every inbound request arrived by email and was handled manually, team by team, with no shared visibility into pending work.
- No consistent routing model: requests landed wherever they landed, and got forwarded by hand from there
- No reliable way to track response times or workload distribution across teams
- Coordination depended on people manually triaging inboxes, not on any system
- As volume grew across orders, logistics, commercial, partnerships, and after-sales, handling became increasingly inconsistent
Different teams, different inboxes, no shared picture of what was outstanding or who was carrying the load.
