B2B Sales Enablement
NOS gave its B2B sales team a single assistant that prioritises accounts, pulls scattered data into one place, and drafts personalised outreach automatically. Sales meetings are up 28% and CRM-registered proposals are up 13%.
Measured impact
+28%
increase in sales meetings
+13%
increase in proposals registered in CRM
€400k
estimated business impact at scale
The challenge
NOS account managers were each responsible for roughly 299 companies, with about six hours a year to give each one. Prospect data lived in Salesforce and a separate market intelligence database, Informa, with no single view connecting the two. Preparing for outreach or a meeting meant manually cross-referencing both systems, then writing from scratch. Preparation was slow, outreach was generic, and the signals that mattered went missed.
Account managers who once spent hours piecing together account context now get it in seconds, and spend the time they saved on the conversations that matter.
The solution
DareData built a single sales assistant inside NOS's existing workflow, with three tools account managers use daily. A chat interface lets a rep ask about any company and get an answer pulled from internal CRM data, public sources, and Informa in one place, no more switching between tabs to piece together a picture. An email tool drafts, rewrites, or replies to outreach in seconds, generating several first-contact options a rep can choose from and adjust. An opportunities view surfaces the account signals that actually matter, funding news, leadership changes, contract renewals, and turns each one into a ready-to-send, personalised email. The assistant went from first build to daily use in three months, with tone, orchestration, and data coverage refined against real usage the whole way.
How it works
See the full workflow
5 steps, end to end
An account manager opens the assistant and asks about any company: past interactions, market signals, or open opportunities.
The assistant pulls from Salesforce, Informa, and public sources to answer in one place, no manual cross-referencing.
The opportunities view flags account signals that call for outreach: funding rounds, leadership changes, contract renewal windows.
The email tool drafts a personalised first-contact or follow-up message from that signal, ready for the rep to review and send.
Every touch and outcome is tracked back to CRM, so the impact on meetings and proposals is measurable.
Why this matters
Next step
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